I had the privilege to be invited to Chris & Juliet’s wedding in Botswana. Although the wedding was one of the best I have ever seen, the amazing part was the trip there. The day before the wedding we decided to stay at a lodge recommended by a Botswana travel guide book. The book said that they highly recommend the place and that the food and hospitality is above expectations. Continue reading

Its officially open. If you need to stay in Nelspruit please visit Mariù Guest House. The hosts Ralph and Ricky Smeets will treat you like you have never experienced before. The Rooms are 5 star and the the prices affordable. To make your reservation, call 013 745 7751.

The Website and Design has been done by ThinkTank & Jooste.biz.

Ever wondered what makes a logo design successful? These two things: distinctiveness and simplicity. The purpose of a logo design is to help customers identify a business; creating a brand image. The more unique a logo design is, the more recognizable it becomes overall. However, the more intricate a logo design is, the less likely it is that people will remember it.

All successful logos stand the test of time. Have a look at a few of the most famous logos of all time. Distinctiveness and simplicity clearly shine through in all of them. Even though some of them might have undergone changes to reflect changing times, these logos have all created a memorable and lasting impression on people all over the world.

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Users Focus On Faces

People instinctively notice other people right away when they come into view. On Web pages, we tend to focus on people’s faces and eyes, which gives marketers a good technique for attracting attention. But our attraction to people’s faces and eyes is only the beginning; it turns out we actually glance in the direction the person in the image is looking in.

Eye-tracking heat map of a baby looking directly at us, from the UsableWorld study.

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5 steps to Logo 101

1. Keep it simple, clean cut and balanced.
2. Dimensions, dimensions, dimensions! If your logo is not creatively balanced, you may struggle with your marketing. Keep the asymmetric balance in mind.
3. Great logos work on two-tone colours. If your logo doesn’t work on black and white or one colour printing, it’s not likely to work on other colours.
4. Your logo should have relevancy to your company.  The aim is that your clients immediately associate that logo design with you and no one else.
5. Ask an audience what they think of your logo. Your taste might fall short of your primary business goal.