PrintKing has been a ThinkTank initiative for some time and we have finally decided to pull it through. We are almost there and a couple of days away from laughing. Just waiting for our lovely suppliers to send through the final paper prices. PrintKing will be a leader in the printing industry with service vs quality vs price as there main focus… Need I say more get a quote today!!!

Users Focus On Faces

People instinctively notice other people right away when they come into view. On Web pages, we tend to focus on people’s faces and eyes, which gives marketers a good technique for attracting attention. But our attraction to people’s faces and eyes is only the beginning; it turns out we actually glance in the direction the person in the image is looking in.

Eye-tracking heat map of a baby looking directly at us, from the UsableWorld study.

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5 steps to Logo 101

1. Keep it simple, clean cut and balanced.
2. Dimensions, dimensions, dimensions! If your logo is not creatively balanced, you may struggle with your marketing. Keep the asymmetric balance in mind.
3. Great logos work on two-tone colours. If your logo doesn’t work on black and white or one colour printing, it’s not likely to work on other colours.
4. Your logo should have relevancy to your company.  The aim is that your clients immediately associate that logo design with you and no one else.
5. Ask an audience what they think of your logo. Your taste might fall short of your primary business goal.