5 steps to Logo 101

1. Keep it simple, clean cut and balanced.
2. Dimensions, dimensions, dimensions! If your logo is not creatively balanced, you may struggle with your marketing. Keep the asymmetric balance in mind.
3. Great logos work on two-tone colours. If your logo doesn’t work on black and white or one colour printing, it’s not likely to work on other colours.
4. Your logo should have relevancy to your company.  The aim is that your clients immediately associate that logo design with you and no one else.
5. Ask an audience what they think of your logo. Your taste might fall short of your primary business goal.